Lunacy Unleashed

Notes from the field in the War on Spam

Google Analytics restricts new sign-ups

After Google started offering its Google Analytics service for free early last week, so many people signed up that even Google, who has thousands of servers, was caught off-guard.

Today they’ve emailed everyone this special notice:

Hello Google Analytics User,

This is a quick update to address some issues you may be seeing in your Google Analytics account and what we’re doing to respond.

First, due to extremely high demand, we’ve temporarily limited the number of new signups as we increase capacity. This allows us to focus on our primary objective–to provide a great user
experience for our existing users.

Next, here is current information on the most common questions we’re receiving:

  1. The ‘Check Status’ button is being reworked to check for properly installed tracking code. This should be fixed by the end of November.
  2. The ‘+Add Profile’ link has been temporarily removed until we increase capacity. We’ll alert all current users when the feature is restored.
  3. While we increase capacity, you may see longer than normal delays in data showing up in your reports. All data continues to be collected and no data has been lost.

For additional help with your Google Analytics account, we encourage you to browse or search our online Help Center at

Thanks for your patience as we improve Google Analytics and add resources to ensure a high-quality service.


The Google Analytics Team

It’s about time they informed everyone what was going on. Something like this should have been sent out last week.

November 24, 2005 Posted by | Google, Google Analytics, | 2 Comments

Google Analytics sure is taking its time

I set up Google Analytics back on Monday when it was announced, but as of Friday have yet to see any data come in.

Obviously the announcement that the service would be free generated a lot of interest, and they seem to be backed up. But notices posted there (and since removed) indicated everybody should have data by now.

So I e-mailed them to find out what was going on, and got this response:


Thank you for your email. I understand that you have some concerns about data not appearing in your account. I’d like to give you an overview about the problems you may be experiencing:

– The “Check Status” feature is currently not accurate. If you added the code to your pages correctly, then we are collecting data. You can make sure by seeing if your site has set “_utm” cookies in your browser.

Yes, I’ve got the cookies, so that part seems to be OK.

– If your reports aren’t currently populated, they will be as soon as the next processing run is complete. We process every 24 hours.

So, basically, wait another day is what you’re telling me.

– You may see some reports within a profile before others. We’re populating reports like this to get you as much information as soon as we can. If you see this, rest assured that all applicable reports will show data soon.

Well, I am not seeing any reports at all yet, so we’ll see what happens.

– Once we catch up with the data for your account, you’ll see new reports every 24 hours.

That remains to be seen.

For additional questions, please visit the Analytics Help Center at If you’re unable to find an answer to your question on our site, please feel free to reply to this email.


Analytics Support

Share your knowledge and learn from others at the Google Analytics Help forum:

So far I’m not impressed with Google’s apparent inability to predict a massive spike in demand and have the capacity to meet it. They’ve been doing this for years, and should be able to figure out things like this.

Once they do finally get the thing working, maybe I’ll post an actual review of Google Analytics, and be able to do something useful with it, which was the whole point in the first place.

Update: After Google (virtually everything they have) ran quite slowly or was down for several hours, I now have data! Through Thursday, anyway. Now to see what this thing can do.

November 18, 2005 Posted by | Google, Google Analytics | 3 Comments